Don Whaley has worked for over 40 years in the natural gas, electricity, and renewables industries, with specific experience in deregulated markets across the U.S. and Canada. He has committed half of that time to the retail market in Texas, where he founded Direct Energy Texas and served as its President during the early years of deregulation. Don has also served as the President of Greenwave Energy and Verde Energy and as the CEO of GenSolutions.

Through his consulting practice, Whaley Energy Consulting, Don has facilitated the launch of a number of small REPs and shaped the energy strategies of commercial and municipal entities. In his new role as President of OhmConnect Texas, Don will spearhead efforts to bring cutting edge technology to the ERCOT grid and provide Texans with fairly-priced and straightforward electricity plans that will benefit both consumers and the environment.